Venture library.

Founder venture

The venture that failed — and changed how we build everything that followed.

Wanderlust — The Travel Tribe was a travel social networking platform built to connect travellers: finding new friends in real time wherever you were in the world, connecting before you travelled, and staying connected with the people you met along the way.

• Building the venture: strategy, market validation, product and UX, technology, business and revenue modelling
• Building the organisation: leadership, recruitment, multidisciplinary team, company and IP structure, agreements and advisers
• Building momentum: fundraising, investor materials, partnerships, PR, marketing, community and influencer strategy

Early-stage strategic and creative partner

Helping shape the early foundations of a nationally recognised wellness brand.

Now 80+ centres across AU, NZ & the US — A$60M+ network turnover (2023), growth carried by its founders and franchise network.

City Cave began with a clear belief in the value of float therapy, recovery and accessible wellbeing. Float therapy barely existed in Australia — the concept needed more than a name: it needed to make an unfamiliar wellness experience immediately understandable, credible and desirable.

• Naming
• Brand strategy and positioning
• Visual identity, assets and communication
• Website and early digital foundations

Founder venture

An eight-year exploration of how people might live, learn, create and steward place together.

How might we redesign the way people live together? Frequency Village was originally conceived in Barcelona in 2018 — an expansive vision spanning land, community, learning, wellbeing, culture, enterprise and regeneration. The work since has been to steward that vision through successive chapters.

• Venture and systems strategy: vision, ecosystem architecture, whole-systems framework and participation pathways
• Brand and communications: naming, identity, verbal system and public narrative
• Digital and activation: website strategy, UX, Webflow development, events and community pathways

Strategic and creative partner

Helping a community marketplace become clearer, more modern and more connected.

Many Hands Market brings together growers, makers and healers, and the wider community. The project needed an identity and digital presence that could communicate its purpose clearly while retaining its grounded, human character.

• Strategic clarification
• Brand identity and visual system
• Communications
• Website strategy, automation, design and development

Founder venture

Designing an operating system for regenerative culture.

Goes live 23 September 2026 — the spring equinox.

Frequency brings together people, projects, learning, tools and place around a shared mission: increasing life's capacity to flourish — the wider ecosystem Frequency Village now evolves within.

• Venture strategy and ecosystem architecture
• Brand positioning and language
• Digital platforms and member pathways
• Community, governance and place-based systems